Why Advertise

Every year over 82,000 spectators converge at the magnificent Kentucky Horse Park during the last weekend of April, for the Rolex Kentucky Three-Day Event to witness one event, three disciplines, testing the resolve of the timeless partnership between horse and rider. It is the ultimate test of horse and rider, bringing athletes together from far away continents to build upon an uncommon bond between man and one of nature’s most magnificent creatures.

The Ariat Kentucky Reining Cup for the second year will join the week’s festivities. Spectators will enjoy an exhilarating display of the heightened connection between horse and rider. Two Reining competitions testing classic western horsemanship as competitors slide, gallop and spin for the win.

The Official Event Program serves as the primary directory for spectators to navigate the shopper’s paradise created at the Rolex Kentucky Three-Day Event and the Ariat Kentucky Reining Cup that represents the largest retail trade fair at an equestrian competition in North America.

The Official Event Program is also the spectator’s premier guide to learn about the horses and riders competing in both competitions for the weekend. Whether a novice flipping through the program to learn about the precise movement for the first time or the seasoned equestrian tracking the world’s best athletes as they compete for the ultimate prize, you will find spectators that are looking for your product or company.


• Get in front of the right market, at the right time, at the right place.

• Take advantage of the most strategic print advertising opportunity at North America’s most diverse Equestrian Competition.

For more information:

Linda Milligan
859.233.2362
859.254.5116 (fax)
linda@rk3de.org